Another observation that has to be made is that the term “crowdfunding fatigue” is too generic. In fact, most of the times it is used in referral to reward crowdfunding, which is the first type of crowdfunding that has been developed and that it is already established in many places, as no particular regulation is needed. However, as Crowd Valley pointed out in other occasions, crowdfunding is far more than just reward crowdfunding. Securities crowdfunding, which includes equity and lending crowdfunding, is still in its infancy stage and in many countries it is not allowed yet, because of the lack of local specific regulations. This typology of crowdfunding finds application in several fields: from renewable energy sector, to real estate, passing through small businesses, like micro-breweries. It looks like securities crowdfunding is more about innovating something already existing - i.e. investment in different assets -, making the process more cost-efficient, transparent and democratic. It seems unlikely that people feel annoyed by something that has been put in place with the aim of simplifying an already existing process and increasing the number of investment opportunities investors have access to.
Last but not least, it is important to keep in mind that crowdfunding it is an innovation and, as such, people need some time to understand how to use it in a wise and proper way. Think how you were using Twitter or Facebook the first time you signed up and think how you use them now. The education process for the use of innovations requires time and patience and this is true also for crowdfunding.
Photo credit to: Claudia Stritof http://bit.ly/1q9xxHV
During her studies, she co-founded an online community for sportspeople and worked in marketing positions at Ogilvy & Mather Advertising and at the European Business Angel Network, in Brussels. She is a passionate blogger about crowdfunding and the startup ecosystem.