A vast branch of the academic research focuses on gender differences in entrepreneurial initiatives and access to finance. Women have been identified as a large untapped pool of entrepreneurial talent. In fact, worldwide, the number of female entrepreneurs is considerably lower than men. Just by looking at the UK, for example, the number of women-owned businesses is only 15%, while 35% is co-owned by men and women. Doing the math, the remaining 50% is owned by men.
Throughout the past fourteen years I've handled PR launches for countless products, services and companies.
Eventually I sat in the position of being an entrepreneur myself. When Grow VC launched in 2008, the founders (of which I was lucky to be a member) had a great idea and even greater ambition, and the group has flourished in the six years since.
This short article will cover some of the PR challenges and opportunities we faced with that launch. Every startup is different; however, every launch shares some basic elements. This common ground can provide fruitful learning opportunities, as we can all draw insights from shared experiences. I'll go through the following in order: Press Relationships; Importance of Timing; Key Messaging and Taglines; Keeping Communications Appropriate; Growth After Launch.
Almost five months have passed since the beginning of the year and it is quite natural to ask: how is the market evolving this year?
A recent report published by research firm, TABB Group shows that the hockey stick growth of the global crowdfunding market continues, with the number of online platforms multiplying and the amount of raised funds growing at fast pace.
Since the early days of crowd investing, which for us mean 2008 and 2009, we have seen the need for a connected ecosystem, rather than isolated silos. This is today more true than ever, and the crowd investing market has developed to included many different dimensions to consider.
Having a global vantage point and developed operations in this market for several years now, we’ve been paying attention to several developments. One of those, has been the evolution of crowd investing applications to more professional investor audiences and sophisticated systems.
In October 2013, Crowd Valley published the first Crowdfunding Market Report, which translated the company's overview on the international crowdfunding market into facts and figures presented at UC Berkeley.
Since then, a few important milestones have been achieved by the crowdfunding industry.
Intrapreneurship is a hot topic among big corporations. Many large firms are trying to encourage an entrepreneurial attitude among their employees, in order to foster innovation.
Crowdfunding is also another hot trend at the moment. The market is growing fast, touching every day upon different sectors and applications, as also Crowd Valley has been observing in the last 12 months.
Now, imagine if the the two phenomena would merge. What the result would be? A neologism and a new crowdfunding application: intra-crowdfunding or enterprise crowdfunding.
Monday 7 AM EST, September 23, 2013
San Francisco, California
Crowd Valley Offers the Framework to Enter the 21st Century Using Newly Adopted JOBS Act Title II
Today, September 23, Title II of the JOBS Act, adopted by the Securities and Exchange Commission (SEC) becomes effective, allowing companies publicly to solicit investors and advertise the sale of securities. Crowd Valley Inc, the US-based platform and back office provider, offers technology, services and methodologies for professional organizations to take advantage of this paradigm shift in the financial market.
The web is full of pages that tell you how to run a successful crowdfunding campaign, but there is almost no one giving suggestions on how to launch and run a successful crowdfunding platform. Whilst we do not have the secret recipe to guarantee the success of your platform, we are able to reflect on what has worked best, having helped to successfully launch platforms on five continents. We are not reinventing the wheel - just applying some good suggestions to the case of a crowdfunding platform ready to lunch.
The SEC adopts changes to the rules governing the marketing of sales of securities to sophisticated investors
Pursuant to the mandate set out in the Jumpstart Our Business Startups Act, the U.S. Securities and Exchange Commission (the SEC) has adopted amendments to Rule 506 of Regulation D and Rule 144A, each under the Securities Act of 1933, as amended (the Securities Act). These changes essentially lift the ban on publicly advertising offers of securities and may fundamentally change the way in which small and medium sized companies raise capital.